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MARRIOTT SCHOOL OF BUSINESS
Business Career Center

Step 2: Build a LinkedIn Profile That Stands Out

LinkedIn is more than just a place recruiters go—it's where modern-day networking happens. Yes, you still need to know how to connect with people in person, over email, or even via text. But LinkedIn was built to help you bridge those connections, expand your network, and stay visible in the professional world.

Think of your résumé as a snapshot of your value proposition, while your LinkedIn profile is the living, evolving version of you. It’s where you can showcase your work, share your goals, and get noticed for the kind of roles you want.

Here’s how to get it done in 5 steps:

Build Your LinkedIn Profile in 5 Easy Steps

  • LinkedIn Logo.

    Before you start editing anything, upload your most recent résumé to LinkedIn. This helps you update your Experience, Skills, and Education sections all at once—and ensures your story is consistent.

    • Go to your LinkedIn profile
    • Click “Add profile section” → “Add résumé” or “Import from résumé”
    • Choose your most recent version (doc or PDF)

    💡 Pro Tip: Just updated your résumé in Quinncia? Upload that version here so everything matches.

  • Your photo is the first thing people see. But don’t overthink it. You don’t need a professional headshot—just a clear, confident photo where you look approachable and job-ready.

    • Use good lighting and a clean background
    • Dress like you would for a class presentation or first day on the job
    Example of a professional LinkedIn profile photo.

  • Your LinkedIn banner is like your profile’s “background music”—it sets the mood and tells people something about your goals or interests before they even read your profile.

    It doesn’t need to be fancy, just intentional.

    Banner Ideas:

    • BYU-themed: Y Mountain, the Tanner Building, or campus landmarks.
    • Career-themed: Code snippets, dashboards, UX mockups, or tech tools.
    • Values-themed: Inspiring quote, scripture, or mission statement (on-brand and minimal).
    • Personal touch: You can use landscapes, cityscapes, or abstract designs if they’re paired with a simple overlay—like a quote, your intended job title, or personal mission statement. Be creative.

    Here are some examples that work:

    White banner with gold floral line art and text reading “Olivia Wilson – Content Marketing” with email and website.
    Example LinkedIn banner featuring the BYU Tanner Building
    Tech-style banner with network lines and text reading “Reese Miller – Web Designer” with contact details.
  • Your LinkedIn headline is one of the most important parts of your profile. It shows up everywhere—your profile, recruiter searches, connection requests, and every post or comment you make.

    Use This Simple Formula:
    Current Role or Aspiration | Key Skills | (Optional: Industry Focus) | Degree Program | School + Grad Date

    Here are some examples that work:

    • Data Analyst | Python, SQL & Tableau | Healthcare Analytics | STEM-Certified IS Program | BYU Grad Apr ’26
    • Audit Intern | Financial Reporting, Excel, QuickBooks | BS Accounting | BYU Apr ’26
    • HR Generalist | Talent Acquisition, Onboarding, HRIS | People-First Culture | BS Human Resource Management | BYU Apr ’26

    💡 Pro Tip: Avoid using words like “aspiring” and just name the role you’re working toward.

  • The About section is your chance to tell your story—briefly. It helps recruiters, alumni, and potential connections get a sense of who you are, what you're good at, and where you're going.

    Use This Simple Formula:

    1. Hook: What drives you or excites you about your field?
    2. Highlights: 2–3 key strengths, experiences, or accomplishments.
    3. Value: What you bring to a team or company.
    4. Call to Action: Invite others to connect, collaborate, or reach out.

    Here is an example:

    Example LinkedIn ‘About’ section highlighting a student’s profile summary and key accomplishments.

    💡 Pro Tip: Use line breaks and bullet points so it’s easy to skim. You can search for “LinkedIn formatting tools” if you want help making it clean.

💡 Pro Tip: Once your profile is set up, start connecting with people you already know—classmates, professors, coworkers, and friends. It’s the easiest way to grow your network and open the right doors.

Need Help?

Still not sure where to begin or just want a second set of eyes on your LinkedIn profile?
Icon of a person behind a desk with a briefcase representing the Business Career Center.

Drop by the Business Career Center

410 TNRB
Fall/Winter: 7am – 7pm
Spring/Summer: 9am – 3pm
801-422-5800

Meet with Your Career Director

Get one-on-one help tailoring your profile for specific roles, industries, or networking goals.

Faith in Action

President Spencer W. Kimball once said,
“God does notice us, and he watches over us. But it is usually through another person that he meets our needs” (Ensign, Dec. 1974).

As you reach out, network, and build relationships, be open to being an answer to someone else’s prayer—and to receiving answers through others as well.

Who do you feel inspired to reach out to today?

LinkedIn Profile Set Up? You’re Ready for Career Launch Step 3.

Let’s look for jobs and internships!